02 Nov 08 WineSmart Regional branding
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast a wide range of industry leaders discuss the importance of the region of Margaret River in branding and marketing.
right mouse click to download to your machine or subscribe using iTunes.
Tags: marketing, regional branding
02 Nov 08 WineSmart Marketing your wine
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast a wide range of industry leaders outline the importance and some examples of marketing their wines in today’s competitive environment.
right mouse click to download to your machine or subscribe using iTunes.
02 Nov 08 WineSmart Comments on the future
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast a wide range of industry leaders discuss the opportunities for the future of the Margaret River region as a premium wine region.
right mouse click to download to your machine or subscribe using iTunes.
Tags: future growth, Margaret River, marketing
02 Nov 08 WineSmart Gavin Cahill
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Dr Cam O’Beirne interviews Gavin Cahill from Brookwood Estate and discusses the challenges facing boutique family owned wineries in connecting with their customers and using the internet to drive sales.
right mouse click to download to your machine or subscribe using iTunes.
Tags: ecommerce, Gavin Cahill, internet, marketing, sales
30 Oct 08 WineSmart David Hohnen2
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Charlotte O’Beirne interviews David Hohnen from McHenry Hohen Vintners and discusses wine styles, branding and marketing (part 2).
right mouse click to download to your machine or subscribe using iTunes.
Tags: David Hohnen, marketing, wine style
30 Oct 08 WineSmart David Hohnen1
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Charlotte O’Beirne interviews David Hohnen from McHenry Hohen Vintners and discusses wine styles, branding and marketing.
right mouse click to download to your machine or subscribe using iTunes.
Tags: David Hohnen, export, marketing, wine style, winemaking
30 Oct 08 WineSmart Leeuwin Estate2
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Charlotte O’Beirne interviews Denis and Tricia Horgan from Leeuwin Estate and discusses branding and marketing (part2).
right mouse click to download to your machine or subscribe using iTunes.
Tags: Denis Horgan, Leeuwin Estate, marketing
30 Oct 08 WineSmart Leeuwin Estate1
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Charlotte O’Beirne interviews Denis and Tricia Horgan from Leeuwin Estate and discusses branding and marketing.
right mouse click to download to your machine or subscribe using iTunes.
Tags: Denis Horgan, Leeuwin Estate, marketing
30 Oct 08 WineSmart Bill Baker
Freethewine.com presents the WineSmart series of podcasts; a range of interviews with industry leaders in winemaking, viticulture, exporting and marketing wine.
In this podcast Charlotte O’Beirne interviews the late Bill Baker, former UK wine raconteur and discusses the UK market and opportunities for the Margaret River region.
right mouse click to download to your machine or subscribe using iTunes.
Tags: Bill Baker, marketing, site selection, UK, wine style
